FringeBacker was invited to join in the panel discussion for Hong Kong’s very first HK WebFest on 5th-7th June 2013. This Hong Kong's first festival for web content, transmedia, branded entertainment and webseries as part of the annual Le French May. The Festival brings together content creators, producers and finance partners from around the world to discuss and explore new formats of crossplatform storytelling as well as finance structures for international co-productions. Crowdfunding in recent years is transforming the way independent filmmakers raise funds and its significance is leveling up to traditional funding structure.
With thrilling panel discussions and project presentations by international industry experts, the event concentrates on encouraging local creators to produce their content with transmedia tools and production models, shaping the future of the Asian entertainment industry, continuing Hong Kong's success as a creative hub.
Webseries Panel Discussion - on-the-run entertainment for mobile screens, finance & distribution strategies. Panelists includes : Michael Ajakwe, executive director LA Webfest; Marco Sparmberg, founder of HKWebFest; and Herwig Kopp, transmedia strategist NORmALUM; and Maryann Hwee, executive director of FringeBacker.