Crowdfunding; a First for Hong Kong, and a World First for International Athletes

Friday, 29 March 2013

China's National Equestrian Championship Gold-Medalist, and Hong Kong international, 22-year-old Jacqueline Lai successfully completed one of China's largest crowdfunding campaigns to date.  Breaking all of FringeBacker’s fundraising records and setting the world’s crowdfunding record for a sportsman, Lai’s campaign has ended on 27 March 2013 at HK$366,700 (US$47,316), becoming probably the world's largest by an international athlete.

Although a relatively modest amount compared to the multi-million-dollar crowdfunding successes through U.S. platforms like Kickstarter and Indiegogo, Lai's historical achievement on FringeBacker looks set to change the way that the Chinese public participate in online crowdfunding as well as the way that international athletes approach their funding goals.