raised of US$1,923 flexible goal


on 18 April 2019

Launched: 6 Mar 2019

Funding ends: 18 Apr 2019

Whether you’re a parent, or a child, for spring cleaning or moving house, chances are you’ve probably had to throw away piled up old toys at some point. Sometimes those toys may have been hard to let go, a trusted childhood companion perhaps. But sometimes they were just cheap temporary whims, free and briefly-functional toys from McDonald’s and Chuck-e-Cheese’s. And chances are many of you have also wondered,

“How can I even recycle this?”

Because the one thing these toys usually have in common, is that they weren’t designed to be recycled, often containing both plastic and metal. So they mostly end up in landfill. Buried for the next thousand years. Slowly poisoning our lands, our oceans, our planet. And the toy industry is showing absolutely no signs of stopping either. In fact, it has been one of the few industries to enjoy sustained growth despite the global recession! These days, they make anything from life-like action figures to sports toys to even baby tablets (Yes. Babies definitely do not need tablets). There will always be a demand, and supply, for new toys.

But all that, just for a moment of a child’s fleeting attention. At some point you just have to ask yourself,

“Is this really worth it?

We are 3.14SR (pronounced Pi SR), a company with a mission to inspire social change through art and design. We believe it is time that we shift our mindset about toys, and by extension about consumption in general.
So we partnered with Hendra Priyadhani, an Indonesian artist who makes his art using old toys and household items, and together we hope to bring these toys to life, and send a simple message:

“Give your old stuff a second chance!”

The project began with the collection of unused toys from families, and surprise surprise, we ended up with a lot in absolutely no time! As it turns out, there is an abundance of families with piled up toys at home.
The next step is to have Hendra come from Indonesia to Hong Kong for his residency to create up to 12 pieces of toy art, culminating in an exhibition at the Asia Contemporary Art Show between the 29th of March and the 1st of April.


And this is where we need your help!

Your donations will help cover the costs of his return flight from Indonesia to Hong Kong (4500HKD) as well as accommodation for his residency (10500HKD) to create up to 12 pieces of toy art, culminating in an exhibition at the Hong Kong Asia Contemporary Art Show between March 29th and April 1st.

Extra money raised will be donated to the Little Yellow Flower Education Foundation – an NGO founded by 4 celebrity artists in Asia that helps underprivileged children by providing them with educational as well as emotional support.