Project by Baxter Hong Kong
To celebrate Baxter’s 35th anniversary, we are launching a #TakeYourToxins campaign - which will start on April 11th! Healthy kidneys filter and remove excess fluid and toxins from blood and turn it into urine. Kidney failure, also called end-stage renal disease (ESRD), is the last stage of chronic kidney disease and happens when kidneys operates at less than 5-10% of normal function and dangerous toxins build up in the bloodstream. At this stage, the patient can only survive with dialysis or a kidney transplant. Yet every day, we take for granted that our kidneys are silently working to rid our body of toxins while patients with kidney failure do not enjoy the same freedom. This campaign aims to highlight the issue of kidney failure by comparing our daily trash disposal with the toxins that patients carry in their bodies until they undergo daily treatment at night. Before Automated Peritoneal Dialysis (APD) treatments, many patients had to carry a solution bag and needed four or more dialysis exchanges a day. A group of Baxter employees will initiate the campaign and carry a small plastic bag to fill it with ALL the accumulated trash. Then they will upload to social media pages with #TakeYourToxins – to mark the start/end of the challenge. We’re making it fun and impactful by taking the waterproof plastic bag everywhere we go, including places where we wouldn’t normally bring a bag! The donation will end by June 14th. We aim to link this movement back to education and awareness around kidney illness and treatments – and of course, mobilizing our connections to raise money for a worthy cause. Be sure to share this with your friends and family and help donate to this page! Automated Peritoneal Dialysis (APD) offers the patient the option of an effective home modality of renal replacement therapy, encourages self-autonomy, and supports optimal quality of life - designed for patients that refuse to let kidney diseases compromise their lives, careers, social life, travels, relationships, or most importantly stand in the way of achieving their dreams.