9%

funded

US$1,731

raised of US$19,230 fixed goal

Ended

on 21 December 2013

Launched: 22 Oct 2013

Funding ends: 21 Dec 2013

My Goal

DARE to be Feminine and Romantic!

That's right, you know that there are those moments when you see a runway collection which magically transports you, while you hold your breath and forget to breathe out. Is it art or is it fashion? It's this kind of emotional connection that I set out to establish in my interplay between femininity, dressiness, and the romanticism of Hong Kong, ever since I created my line 4 years ago.

As a home-grown designer, I'm an avid exponent of showcasing Hong Kong in my creative work. Because it's not just a hustling and bustling city in a concrete jungle -- Hong Kong is in my mind one of most beautiful cities in the world, where it simply oozes with romanticism.

With my crowdfunding campaign on FringeBacker, I'd like to have you on my side when I display my work on an international runway at the 2014 London Fashion Week. That's where I will debut my new collection of wearable, feminine, dressy and romantic art -- a line that will give a nod to the beauty of Hong Kong through enveloping elements of my watercolour renditions of the city’s skyline . This colliding of two worlds of art and fashion is how I see today's woman. And it's exactly how it should be.

The funds that I raise from FringeBacker will be used towards the cost of materials and fabric for this new collection, as well as helping with production costs for my 2014 London Fashion Week show.


Rewards

Find out more from this video:

A special edition scarf will be produced exclusively for this project. Once you back this project, your signature will become a part of the scarf. Simply take a photo or scan your signature and send to [email protected]. At the end of the project, all the backers’ signatures will be collected to create this special edition scarf which will be presented in my coming show in London Fashion Week!

You can also own this special edition scarf if you back the $1500 reward level in this project.

$100 Reward

$300 Reward

$500 Reward

$800 Reward

$1200 Reward

$1500 Reward

$5000 Reward

$10000 Reward

$20000 Reward


Chailie Ho

​After I graduated from Central Saint Martins College of Art and Design in London in womenswear, I sharpened my skills by completing a postgraduate certificate in innovative pattern cutting in 2007. I then worked with Hussein Chalayan, Clements Ribeiro, and a number of acclaimed designers, followed by my debuting my first collection when I was 27 with the belief that clothing can accentuate a woman's delicate beauty.

​I've been blessed that my career in fashion has been well-recognised -- apart from showcasing my work at various fashion events in Australia, China, Denmark, England, France, Hong Kong, Japan and Scotland, I have been honoured with a number of international awards, including 40 Under 40: The Next Generation of Design Talent Award 2012, Finalist at Fashion World Talent Award 2010 (Hong Kong), and finishing 1st Runner-Up at the British Fur Trade Association Fashion Design Competition 2006.

My collection is currently available in Hong Kong, China and Europe -- with your support, that will soon include London Fashion Week! 


Brand Philosophy

​Embracing feminine independence and inner strength, Chailie Ho is an eponymous contemporary womenswear label designed to accentuate the delicate elegance of modern women.

​Inspired by love, I seek to convey her belief in the beauty of feminine grace with the romantic sartorial details and soft hand-drawn watercolour prints in my own designs. Together with a strong emphasis on fluidity, I like to think that my refined, sleek and unconventional collections glows with gentle timeless elegance. I count myself very fortunate in having been gifted with immense emotion and imagination -- with this, I dedicate myself to portraying the beauty of love and feminine tenderness in my designs.


In Magazines


On Celebrities


Me and Hong Kong

• 2013 The Italian brand FURLA invited me to take part in their Candy Cool Project as a home grown designer in their Hong Kong episode to showcase in Milan Fashion Week.

• 2013 Hong Kong Government Official Video 'Hong Kong Asia's World City' featured my work as a part of the young design force of Hong Kong.

• Mercedes Benz Fashion Week Australia 2012, sponsored by the Hong Kong Trade and Development Council: represented Hong Kong to launch a fashion show.

• 2011 Selected by the Hong Kong Trade and Development Council to showcase Hong Kong brand in ‘Style Hong Kong’ in Beijing Salitun Village


On TV

TV interviews include CCTV (China), SBS (Australia), Phoenix TV (China), NOW TV (Hong Kong), Roadshow (Hong Kong), and others.


In Magazines


Recognition & Awards

• 40 Under 40: The Next Generation of Design Talent Award 2012 by Perspective Magazine (Hong Kong) 2012

• 100 Best 80s Chinese Designers by Shanghai Designer Club (China)

• 2011 ELLE Magazine: one of Hong Kong's new generation young fashion force

• Fashion World Talent Award 2010 – Finalist (Hong Kong)

• 2006 British Fur Trade Association Fashion Design Competition – 1st Runner up
( UnitedKingdom )


Education

• Speaker at universities and organizations to share my experience in developing my brand in Hong Kong & China. Worked with the University of Hong Kong and Hong Kong Design Centre for student training programs and designer sharing. Youth Education for Hong Kong Design Institute.

Thank you for giving me this opportunity to share my work with you, as well as my love for Hong Kong. I look forward to embarking on this new journey with everyone. It really going to be quite a journey that's filled with the art and fashion of beauty and romanticism -- an actual journey, an emotional journey, a metaphysical journey and a spiritual journey!

Chailie Ho
Project by
Chailie Ho

HK$100

(approximately US$13*)

• Hong Kong Watercolour Postcards Set of 8

• Your Signature on Special Edition Scarf (Signature Height: 3cm)
Scarf will be sold separately

• digital file of the print of backers' signature scarf as your screen wallpaper'


Estimated Delivery: Dec 2013
3 Backers

HK$300

(approximately US$39*)

• Hong Kong Watercolour Postcards Set of 8

• Chailie Ho Fashion Bookmarks Set of 8

• Your Signature on Special Edition Scarf (Signature Height: 5cm)
Scarf will be sold separately

• digital file of the print of backers' signature scarf as your screen wallpaper'


Estimated Delivery: Dec 2013
2 Backers

HK$500

(approximately US$65*)

• Rabbit Fur Bracelet x 1 (Your Choice Of Colour)

• Your Signature on Special Edition Scarf (Signature Height: 6cm)
Scarf will be sold separately

• Chailie Ho Fashion Bookmarks Set of 8

• Hong Kong Watercolour Postcards Set of 8

• digital file of the print of backers' signature scarf as your screen wallpaper'


Estimated Delivery: Dec 2013
1 Backer

HK$800

(approximately US$103*)

• Watercolour Print Silk Cufflinks x 1 Pair

• Your Signature on Special Edition Scarf (Signature Height: 8cm)
Scarf will be sold separately

• Chailie Ho Fashion Bookmarks Set of 8

• Hong Kong Watercolour Postcards Set of 8

• digital file of the print of backers' signature scarf as your screen wallpaper'


Estimated Delivery: Dec 2013
2 Backers

HK$1,200

(approximately US$154*)

• Hong Kong Print Silk Scarf (180 x 35) cm With Acrylic Gift Box

• Your Signature on Special Edition Scarf (Signature Height: 10cm)
Scarf will be sold separately

• Hong Kong Watercolour Postcards Set of 8

• digital file of the print of backers' signature scarf as your screen wallpaper'


Estimated Delivery: Dec 2013
2 Backers

HK$1,500

(approximately US$193*)

• Special Edition Silk Scarf of All Backer’s Signatures (110 x 110) cm

• Your Signature on Special Edition Scarf (Signature Height: 12cm)

• Hong Kong Watercolour Postcards Set of 8

• digital file of the print of backers' signature scarf as your screen wallpaper'


Estimated Delivery: Dec 2013
5 Backers

HK$5,000

(approximately US$641*)

• Hong Kong Skyline Drawing Signed By Chailie Ho (23 x 52) cm - 50 Limited Edition

• Special Edition Backers’ Signature Scarf

• Your Signature on Special Edition Scarf (Signature Height: 14cm)

• digital file of the print of backers' signature scarf as your screen wallpaper'


Estimated Delivery: Dec 2013
0 Backers

HK$10,000

(approximately US$1,282*)

• One-on-One Private Styling Workshop guided by Chailie Ho (8 hours), she will tailor-made a series of full new looks for you for different occasions. She will coordinate your hairstyles and make-up, and mix-and-match your outfit

• Special Edition Backers’ Signature Scarf

• Your Signature on Special Edition Scarf (Signature Height: 16cm)

• Hong Kong Watercolour Postcards Set of 8

• digital file of the print of backers' signature scarf as your screen wallpaper'


Estimated Delivery: Dec 2013
0 Backers

HK$20,000

(approximately US$2,564*)

• You could join the workshop, set a theme and create your own art work with Chailie Ho. It could be a painting, sculpture or any other forms of your choice, and take your unique art work home

• Special Edition Backers’ Signature Scarf

• Your Signature on Special Edition Scarf (Signature Height: 20cm)

• Chailie Ho Fashion Bookmarks Set of 8

• Hong Kong Watercolour Postcards Set of 8

• digital file of the print of backers' signature scarf as your screen wallpaper'


Estimated Delivery: Dec 2013
0 Backers

Contribute any amount

  • We welcome any pledge amount. Thank you for supporting the project without any rewards.

2 Backers