「敢行」計劃，是聚合果斷及勇敢行動的企業決策人，為構建更具效益工作團隊的同時，參與創造一個更平等的世界。

有關詳情，請參閱以下英文內容:

 

PROJECT BOLDED  is a two way movement that aims at giving young people from underprivileged backgrounds a chance to thrive in the business world, as well as giving employers a chance to find valuable assets to create a stronger and more diverse team.

We are piloting this movement in the Philippines but this is a global systemic challenge that we plan to keep tackling. We aim to enter five developing countries in the Eastern Hemisphere before 2020.

If we could get to a place where what we do in life is determined not by social background but by our passions and characters, our companies would be more productive and our world not just better balanced but happier.

 

HOW THE PROJECT CAME ABOUT

My name is Billy Yuen. Three months ago, I made a decision to move from Hong Kong to the Philippines to launch a poverty alleviation project that aims to get underprivileged young men and women into tech.

Part of my job is to persuade tech companies to hire more underprivileged young programmers. I’ve never spent so much of my time trying to convince people to do the right thing for themselves.

All companies look for similar things in candidates: “perseverance”, “grit”, “drive”. And there’s an army of tough-minded young people out there who embodied all those qualities and they are eager to grab any opportunity that comes up. These young people are typically from the lower-income background and they remain mostly invisible when companies screen through potential candidates.

Oftentimes, we overlook how mentally tough these underprivileged people are. The fact that they need to jump over hurdles and break through walls on a daily basis to survive is a testament of their toughness — a key attribute to succeed in business.

I decided to give underprivileged people a new and more fitted image — a “fighter” image: one who is mentally tough, strong, and determined.

I want to tell the world that underprivileged people are valuable assets to the business world. And hopefully this new redefined image can lead to better employment opportunities for the lower-income people.

To spread this idea, I decided to create a documentary series to showcase portraits of ‘toughness’ in these individuals we found in Manila. 

 

DOCUMENTARY SERIES: OUR MOST POWERFUL TOOL OF TRANSFORMING THE UNDERPRIVILEGED IMAGE

Often, mass media exploits the poor’s condition in order to generate the necessary sympathy for selling newspapers, increasing charitable donations or support for a given cause. I believe that image severely hurts the underprivileged people’s social mobility.

Our documentary series aims to promote a different viewpoint compared to how most people perceive ‘the underprivileged’. We don’t want to show ‘the poor’, ‘ the helpless’ and the ‘less fortunate’. We don’t want to perpetuate the impression that these backgrounds produce only sad, ill-equipped people. We want to shine a light on how the daily grind of their lives has shaped them into strong resilient forces of nature.

Most importantly, we want this documentary to create a bridge that allows all parties to find the value they seek. 

At one of the bridge, we want employers to see the underprivileged as valuable human capital and not liabilities. We want to show that these are candidates employers are looking for to grow a stronger diverse company. At the other end of the bridge, we want these tough kids to have the opportunity to take part and contribute in our business world and to get that chance to lift their families out of the perpetual cycle of low income, temporary jobs.

The filming was exhausting, but it is the right thing to do, and we are happy to log in more long-days, sleepless-nights, because we believe this documentary can drive real change.

ACTION: PLACING UNDERPRIVILEGED GRADUATES IN COMPANIES

CODED has signed on board to be our job placement partner. Tech company executives who watched the film and became interested in underprivileged programmers can sign up on CODED. We will help place underprivileged programmers in their companies.

Our job placement partner list continues to grow as the campaign got traction. Email us at [email protected] if your company is interested to become a BOLDED job placement partner

 

MOVEMENT CAMPAIGN: 5 DEVELOPING COUNTRIES IN THE EASTERN HEMISPHERE BY 2020

Field Strategy — Our 'movement building' campaign takes a very different path from a typical marketing campaign.

This campaign has to be enacted with a field strategy that requires mobilizing supporters on the ground. Our field strategy consists of: speaking events, private screening sessions, discussion forums, and and community organizer training sessions.

To win support, we have to attract a small core of young dedicated community organizers, and train them in organizational and leadership skills (storytelling, relationship building, strategizing, and action). This field program will allow us to reach out to a diversity of social networks and engage the broader community.

The field program has build-in promotion opportunities for field organizers to become regional coordinators, for coordinators to become directors, and for volunteers to become organizers. The field program on surface has an almost tribal appearance. The pattern of promotion provides the structure and well-defined roles which all participants can act upon.

 

WHY BOLDED?

BOLDED is meant to be an act of courage of taking action, of not thinking about something or being timid. It is my hope that it encourages people to define themselves as someone who see a problem, and try to solve it, and not just to kick it down the road.

 

7 WAYS TO BE BOLD

BOLD ADVOCATE ($25): Able to participate in BOLDED Dialogue — an invitation-only BOLDED Facebook page.

BOLDED Dialogue is an invitation-only Facebook page that connects people for conversation, collaboration and debate. The page was designed to foster meaningful conversation among the like-minded community.

+ Name appear on bolded.org as “Advocate”

BOLD AMBASSADOR ($50): Able to participate in BOLDED Connect — invitation-only BOLDED events.

BOLDED Connect is designed to spark conversation and connection with like-minded individuals through local events.

+ Name and photo appear on bolded.org as “Ambassador”

BOLD LEADER ($100): Be the host of BOLDED Connect.

+ Name, photo, and 135-character bio appear on bolded.org as “Leader”

+ Involvement in our short documentary film: Your name with "Leader" title appear at end rolling credit

BOLD COMMUNITY MOBILIZER ($200): Access to our local resources for organizing local activities.

+ Involvement in our short documentary film: Your name with "Community Mobilizer" title appear at end rolling credit

BOLD SHAPER ($500): 1) Represent BOLDED to negotiate partnerships with organization-level partners, 2) Receive membership of BOLDED Network.

BOLDED Network is a network of thinkers and doers who have shown great potential for future leadership roles in changing the world’s poverty landscape. Its membership consists of CEOs, corporate executives, explorers, scientists, thought leaders, world-changers, trailblazers and influential leaders. Together, this exclusive group discuss BOLDED's high-level growth strategy.

+ Involvement in our short documentary film: Your name with "Shaper" title appear at the end rolling credit

BOLD ADVISOR ($1,000): 1) Offer advice to Bill directly via private email which all your emails will be answered by Bill in a timely fashion, 2) Represent BOLDED to speak at local events.

+ Involvement in our documentary series: Your name with "Advisor" title appear at the end rolling credit

BOLD COMMITTEE MEMBER + CO-PRODUCER ($5,000): Be the face of BOLDED in local media.

+ Involvement in our short documentary film: Your name with "Co-Producer" title of our documentary series and the related Co-Producer benefits

 

THREE MAIN USES OF THE MONEY

1. Develop more collaborative technological tools to facilitate collaboration among BOLDED supporters.

2. Develop event organizing technological tools for BOLDED members to launch local initiatives.

3. Produce a longer documentary series in Tondo, Manila.

Tondo — is the biggest slum area in Manila that is known for drugs, gang violence, poverty and crime. It is also one of the world’s most densely populated places. There are 80,000 people per square kilometer.

There are two stories waiting for us to film. They embodied the underprivileged people’s grit and toughness that we want to share with the world. Despite being born in Tondo, they never quit on their dreams and on themselves. These are two very powerful stories that can help further our mission of rebranding underprivileged people.

 

Filming Execution and Delivery Schedule

Sept-Oct: Actual filming

Nov: Post-production

Dec: Delivery

Billy Yuen, Project Founder, Producer

Bill is a Hong Kong serial entrepreneur. 7 startups, 4 failed, 3 exits. He founded his first venture at age 18 (entertainment), second at age 22 (wearable technology), fourth at age 26 (media), and seventh at age 30 (artificial intelligence). At age 29, Mr. Yuen was nominated as an organizing committee member of former Hong Kong’s First Lady — Mrs. Betty Tung’s charity projects. At age 31, Bill founded EntrepreneurHK — a private non-profit devoted to develop HK’s startup ecosystem.

At age 32, Bill is shortlisted for the Talent Unleashed Inspirational Leadership Award 2014 – APAC’s largest technology awards program – for his effort of driving innovation using leadership. Virgin founder Sir Richard Branson and Apple co-founder Steve Wozniak headed the judging panel.

At age 33, Bill traveled to Tibet and Nepal, and climbed Mount Everest. In his trip, he has witnessed poverty first hand in rural China. He was taken with the idea that with his experience and creativity he could harness his expertise and money to better the lives of people in the developing world.

Today at age 34, Bill founded Project CODED – a project that aims to equip underprivileged young men and women job-ready programming skill and land them in a high-tech job. Philippines is the launch region.

In the same year, he produced a short documentary series and launched a “movement building” campaign named BOLDED. The goal is to change the world’s perception about underprivileged young people.

Bill has spent 20 years in Toronto Canada, educated at RCM in Classical Music Analysis and University of Toronto in Economics. Bill is a business owner, a private non-profit founder, a music composer, documentary producer, and an explorer.

 

MY TEAM AND ALL SUPPORTERS

And of course a big thank you to my team and friends:

 

Core Team

Sharon Yeung (Hong Kong) — Film Director

Ruel Antipuesto (Philippines) — Cinematographer

Haifa Carina Baluyos (Philippines) — Campaign Manager

Jay Jaboneta (Philippines) — Chief Evangelist

Earnest Li (Hong Kong) — Media Relations, Post-Production

 

Volunteer Team

Gerome Soriano (Philippines) — Behind the Scene

Aaron Lam (Hong Kong) — Composer

Jimmy Lu  (Beijing) — Volunteer Colorist

Anson Wong (Hong Kong) — Graphic Design

Hasheen Honey Kim Culango (Philippines) — Event Organizer

Ria San Gabriel (Philippines) — Campaign

Joseph Kim Javier (Philippines) — Social Media

Anthea Elaine Bonifacio (Philippines) — Volunteer Organizer

 

Special Shout Out

Jason Torres (Philippines) — Website

Noel del Castillo (Philippines) — Website

Roan (Philippines) — Website

Jonalyn Masacayan (Philippines) — Website

Stephen Barry (Hong Kong) — Branding and Design

Beatrice Fan (Hong Kong) — Corporate Relations

Colleen McEdwards (U.S.) — Media Relations

Kevin (Philippines) — Behind the Scene

April Ong Vano (Philippines) — Corporate Relations

Jerahmeel Chen (Philippines) — Corporate Relations

Ces Rondario (Philippines) — Corporate Relations

Alice Schutt (Hong Kong) — Corporate Relations

Mikko Perez (Philippines) — Community Organizer

Joanna Cheung (Hong Kong) — Community Organizer

Deepak Madnani (Hong Kong) — Community Organizer

Iain Reed (Hong Kong) — Community Organizer